Privacy Policy

Last updated: July 4, 2025

Truxell LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website truxell.us (the "Site") or interact with our services. Please read this privacy policy carefully.

1. Information We Collect

A. Personal Information You Provide

We collect personally identifiable information that you voluntarily provide when you:

  1. Complete our contact form
  2. Contact us via email, phone, or WhatsApp
  3. Request information about vehicles
  4. Submit opt-out requests through our "Do Not Sell or Share My Personal Information" page
  5. Subscribe to communications

This information may include:

  1. Name
  2. Email address
  3. Phone number
  4. ZIP code
  5. State of residence
  6. Company information (if applicable)
  7. Vehicle preferences and requirements
  8. Any other information you choose to provide

B. Information Collected Automatically

When you visit our Site, we automatically collect certain information through cookies and similar technologies (subject to your consent preferences):

  1. IP address and geolocation data
  2. Browser type and version
  3. Device information and operating system
  4. Pages visited and time spent on our Site
  5. Referring website information
  6. Search terms used to find our Site
  7. Cookie consent preferences
  8. Global Privacy Control (GPC) signals from your browser

C. Information from Third Parties

We may receive information about you from:

  1. Our service providers
  2. Social media platforms when you interact with our content
  3. Business partners and affiliates
  4. Public databases and marketing partners

2. How We Use Your Information

We use your information for the following purposes:

  1. Customer Service: To respond to your inquiries and provide requested information
  2. Marketing Communications: To send you information about our vehicles, services, and promotions (with your consent)
  3. Website Improvement: To analyze usage patterns and improve our Site functionality
  4. Business Operations: To manage our business relationships and transactions
  5. Legal Compliance: To comply with applicable laws and regulations
  6. Advertising: To serve targeted advertisements on third-party platforms (with your consent)
  7. Privacy Rights: To process your privacy-related requests and maintain opt-out preferences

3. How We Share Your Information

We may share your information in the following circumstances:

Service Providers: We share information with trusted third-party service providers who assist us with:

  1. Website hosting and maintenance
  2. Database storage
  3. Email delivery
  4. Communication services
  5. Analytics and advertising - only with your consent

Business Partners: We may share information with:

  1. Vehicle manufacturers and dealers
  2. Financing partners
  3. Shipping and logistics companies

Legal Requirements: We may disclose information when required by law, court order, or to protect our rights and safety.

Business Transfers: Information may be transferred in connection with a merger, acquisition, or sale of our business.

With Your Consent: We may share information for other purposes with your explicit consent.

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your experience on our Site. When you first visit our Site, you will see a cookie consent banner that allows you to choose your preferences.

Types of Cookies We Use:

  1. Essential Cookies: Necessary for website operation (always active)
  2. Analytics Cookies: Help us understand how visitors use our Site - requires consent
  3. Advertising Cookies: Used for targeted advertising - requires consent
  4. Functional Cookies: Remember your preferences and improve user experience - requires consent

Your Cookie Choices:

  1. Accept All: Allows all cookies and tracking technologies
  2. Reject Non-Essential: Only allows essential cookies necessary for website function
  3. Global Privacy Control (GPC): We automatically honor GPC signals from your browser
  4. Cookie Settings: You can manage your preferences through your browser settings

Important: If you reject non-essential cookies, some features of our Site may not work properly, and you may see less relevant advertising.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, typically:

  1. Contact information: 7 years from last contact
  2. Website analytics data: 26 months
  3. Marketing data: Until you opt-out or 7 years, whichever is sooner
  4. Cookie consent preferences: 13 months
  5. Opt-out requests: Permanently (to ensure we continue to honor your preferences)

We may retain information longer if required by law or for legitimate business purposes.

6. Your Privacy Rights

All Users:

  1. Access: Request information about the personal data we have about you
  2. Correction: Request correction of inaccurate information
  3. Deletion: Request deletion of your personal information (subject to legal exceptions)
  4. Opt-Out: Unsubscribe from marketing communications
  5. Cookie Management: Change your cookie preferences at any time

California Residents (CCPA/CPRA Rights): You have additional rights under the California Consumer Privacy Act:

  1. Right to Know: Request detailed information about our data collection and use practices
  2. Right to Delete: Request deletion of your personal information
  3. Right to Correct: Request correction of inaccurate personal information
  4. Right to Opt-Out of Sale/Sharing: Direct us not to "sell" or "share" your personal information
  5. Right to Limit Sensitive Personal Information: Request limits on use of sensitive personal information
  6. Right to Non-Discrimination: Exercise your rights without facing discrimination

How to Exercise Your Rights:

  1. Email us at: info@truxell.us
  2. Phone: (520) 675-8399
  3. Use our "Do Not Sell or Share My Personal Information" page
  4. Enable Global Privacy Control (GPC) in your browser

We will verify your identity before processing requests and respond within the timeframes required by law (typically 45 days).

7. Do Not Sell or Share My Personal Information

We do not sell personal information for monetary consideration. However, our use of advertising cookies and analytics may be considered "sharing" under California law.

California residents can opt-out of this sharing by:

  1. Using the "Do Not Sell or Share My Personal Information" link on our website
  2. Enabling Global Privacy Control (GPC) in your browser
  3. Contacting us directly
  4. Selecting "Reject Non-Essential" in our cookie consent banner

What happens when you opt-out:

  1. We will stop sharing your information with advertising partners
  2. You may still see ads, but they will be less relevant to your interests
  3. We will still use your information for essential business purposes
  4. Your opt-out preference will be remembered for future visits

8. International Data Transfers

Our company is located in the United States. Our servers are located in the United States (with some distributed through Vercel's global network). If you are accessing our Site from outside the U.S., your information will be transferred to, stored, and processed in the United States. We do not specifically target users in the European Union.

9. Children's Privacy

Our Site is not intended for children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  1. Encryption of data in transit and at rest
  2. Access controls and authentication
  3. Regular security assessments
  4. Secure hosting infrastructure
  5. Secure database storage

However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by:

  1. Posting the updated policy on our Site
  2. Updating the "Last Updated" date
  3. Sending email notifications for significant changes
  4. Updating our cookie consent banner if cookie practices change

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

Truxell LLC
Email: info@truxell.us
Phone: (520) 675-8399
Address: 4761 E Los Reales Rd #2, Tucson, AZ 85756

For California residents exercising CCPA rights, please include "CCPA Request" in your subject line and specify which right you wish to exercise.

Response Time: We will respond to your request within 45 days (or 90 days for complex requests, with notification of the extension).